Article Marketing....The Gift That Keeps On Giving

Yes, yes....I already know what you are saying.  Oh Geez,...I hate writing anything.  It takes so much time and effort to do.  I hear this from colleagues of mine all the time.

I am going to tell you what I tell them.
If you do not learn how to become proficient at article marketing you are passing up a gift that keeps on giving.

And I will tell you why............

You do not have to become Shakespeare incarnate or some kind of a monk in order to be a proficient writer, but you do have to "push" yourself out of your comfort zone in order to get better. And it is easy!



First you have to realize that there are people who still read and not just watch videos, although do not under estimate the power of video marketing which we will get to in another post. Article marketing, when it comes to online marketing is a HUGELY powerful method of promoting your business, product or service to the world.

What if you can create your digital billboard ( article) and it shows up in the search engines on page one of search results, in front of people who are looking for that particular information, and that article generates you leads for your online business for YEARS?  FOR FREE!  Would that interest you?

Yea I thought it might..............

Well that is exactly the power of article marketing and your online success.






But there are some things that you have to learn in order to become at least proficient at article marketing.


You have to learn how to use the Google Keyword tool in order to do keyword research for your business, product or service.  This is the basis of the strength of article marketing.  Your keyword is the search term of the people that you are interested in for your online business. When you can get your article on the front page of Google or any of the search engines, that is a everlasting flow of leads for your business.

To learn more about SEO go here    DON'T BE AFRAID OF SEO

http://netdivvyinfo.blogspot.com/2010/11/dont-be-afraid-of-seo.html

So once you have determined possible keywords, the next thing is to begin to write something compelling and interesting, relevant to not only the keyword but your business. But this is the "hard" part...huh.  It does'nt have to be, at least not as hard as you think.

When you have your outline of what you want to say, then my suggestion is to just "fill it in" by being conversational in your thinking. Meaning, write it as though you were having a conversation with someone about the topic of your business.  This will give you a very good basis of an article to work from.  Then you have to proof read it a couple times and make it professional and clean looking. Once that is done, make bold your keywords or use quotation marks at either end of the keyword or phrase, so that the search engine algorithms can identify your keywords to notice your article. The great thing is that the more you do the better you become.  Practice, practice, practice......makes BETTER!

Now onto the signature box, this is important.  This is where you get to promote your links for your business, product or service.  This signature box IS your online billboard to direct those who read your article to find out more about the topic.

So once you have all of that, you then want to submit your article to the article submission sites, and there are many.  Below is a list of a few, with Ezinearticles being the 800 pound gorilla in the room.

www.ezinearticles.com
www.goarticles.com
www.ideamarketers.com
www.articlealley.com

And this is just to name a few....


What you have to realize, is that each and everyone of these article submission sites have their OWN traffic, internal traffic.  There is a subset of people who like each one for different reasons and always come back to them.  So that is the internal traffic of all the submission sites. But, there is also, the external traffic, the search engines.  So with a well made article, you can get a ton of traffic and leads from the world.

But if you want to take things a bit further than that, you can use this superb tool, Magic Article Rewriter.
It helps you spin your article into different variations. I'll be posting about how to use this tool next. It's FANTASTIC and POWERFUL !!

Article marketing is by far a very powerful, lead generating method when done right.  The best part, actually there are 2 bests parts.  It's FREE and it is the gift that keeps on giving leads!

To learn more about article marketing, and the strategies to make your article marketing more effect than most. Article marketing is  just one of the major online marketing methods, fill out the box to the right and take the 8 Day Marketing Bootcamp from Netdivvy.  And learn what NetDivvy can do for your business.