Just about 2 weeks ago, Google made an algorithm update by which they index content. It effectively reduced the relevancy of keywords and traffic from authority sites, like article submissions sites. Even some so called article authority sites saw their traffic DIVE by over 35% in just 2 days! Some sites lost their keyword relevancy or “ juice” by more than 90%. Meaning that they keywords in the content they have were not even indexed. Thousands of sites got crushed by this update.
Google states that this is designed to reduce rankings for low-quality sites. Sites which are low-value added for the end user. Low quality-content is not very useful for the end user.
Also, over the last two years Google has been slapping marketers who use PPC through Google. Which sent many marketers reeling,
wondering where their sales and profits are going, disappearing before their eyes and bank accounts.
Apparently Google is making some changes and that generally happens with large institutions over time. So it was nothing that really was not expected, we just did not know when and people became complacent. Depending on where you get traffic and back links, some say the worse is yet to come.
Some very serious stuff. Depending on where you get traffic and back links, some say the worse is yet to come. It does not worry me at all!!!
While everyone is bemoaning the changes that Google did, and are worried about their article marketing efforts, I say come on now! Article marketing is a very effective and powerful method to generate free traffic and will always be of value. But it is by no means the ONLY way to generate free traffic to your site. But that is generally the problem with most marketers, they only know a few methods, at best, to market their strategies. So they settle with that and hope for the best.
If you are TRULY serious about your business and succeeding at it, you have to expand the way you market.
We live in an age where the technology has exploded and there are a ton more means to connect with people where they are at on the web. Which in turns generates the traffic and back links that you need in to your website.
Google always has and I suspect always will favor user generated content. Google has and always will be concerned with the end user of this content. They will rank high quality content. With that said, going to authority sites to distribute your content is only ONE way to be a content marketer. Which is really the name of the game.
Look, the bottom line is this. In the internet marketing industry, you cannot be a “one-trick pony” and just depend on that “one-trick” to get you by ad infinitum. As we are witnessing and have witnessed over the last couple of years. Being a “one-trick pony” is an unstable position. We are CONTENT MARKETERS and MUST have a variety of traffic sources at our disposal to have online success.
Relying on just ONE thing, ok maybe TWO things does not a business make. Yea that is a little Yoda-ism going on there! But it is very true. The question is when something changes with that ONE thing that you are not expecting, then what? Some big massive scramble to find something to fill in the gaps? Good luck with that.
Whether you are starting out or have been online for a while, the absolutely BEST strategy is to have many avenues of traffic to your website at your disposal and use them. Should one fail or be changed beyond your control. You have other avenues driving traffic to your site. I would call it lead layering or traffic layering. That is what one who is serious about their online career must become a master at.
Above my monitor, I have a list called traffic generation with over 60 different traffic sources. And I am sure there are more that I will add to that list. Have I used all of them at the same time? NO Have I used all of them in the past..YES.
But it really does not stop there when it comes to being a master of the craft of marketing. It also includes the other various METHODS AND STRATEGIES that make your marketing for your business MORE effective. It is the strategies of using those methods that makes the difference. That is EXACTLY what the NetDivvy system is all about. The NetDivvy system ALSO is indispensable for DUPLICATION with your referrals in your primary business. The Holy Grail of business success.
Opt In to the right and get a series of FREE videos that not only will show you how the NetDivvy system will help you increase your marketing, you will also be shown how to use 20 FREE unstoppable traffic sources that will increase you to superstar status in your business.
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